Best Break Bulk
A dedicated brand site for breakbulk and project-cargo chartering — the niche arm of the shipbroker Kiev Shipping Ltd.
- Year
- 2023
- Scope
- Design & build
- Focus
- Breakbulk & project cargo
- Locales
- 30
The site in numbers
A separate brand for a separate niche
Breakbulk — oversized, heavy and non-containerized cargo — is a specialism buyers search for by name. Putting it inside a general corporate site buries it.
So it became its own brand: Best Break Bulk, a site that talks only about breakbulk and project cargo, and reaches for the European market in thirty locales.
Content that earns the search traffic
Alongside the services sit proper reference pages a chartering professional actually needs: the GENCON and SYNACOMEX charter parties, Incoterms and a guide to cargo-ship types. It is an SEO play and a credibility play at once — the site answers the question before it asks for the enquiry.
- Guides to charter parties, Incoterms and vessel types
- A portfolio of 20 completed fixtures
- A blog kept in the same admin
A broker’s questionnaire, not a contact form
Cargo particulars
Name, weight and stowage factor — the numbers a broker needs before quoting.
Laycan and ports
Load and discharge ports, nominated agents and stevedores.
Laytime terms
Load and discharge rates per 24 working hours, working and non-working days.
Vessel requirements
Geared or gearless, maximum vessel age.
Commercials
Address and brokerage commission, target freight per tonne.
Thirty locales
Country-scoped European languages with correct hreflang and cross-links to the sister sites.
One engine, four sites
Best Break Bulk runs on the same in-house PHP engine as the Asia site — one codebase serving a family of satellite sites, each with its own brand, content and market.
Editors manage the page tree, per-language texts, media, the blog, languages and user rights from the built-in back office.
Kiev Shipping — global flagship
The parent broker’s English flagship — six chartering services and a hand-built world map.
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