Kiev Shipping — Asia
The Asia-focused site of Kiev Shipping Ltd — chartering for project cargo, machinery and electric buses from China and Asian ports to Europe.
- Year
- 2023
- Scope
- Design & build
- Route
- Asia → Europe
- Language
- English
The site in numbers
One route, one site
Cargo from China, Korea and Japan to Europe is a different conversation from Black Sea grain — different cargoes, different vessels, different search queries.
So the Asia lane got a site of its own: a satellite of the main corporate site, focused entirely on project cargo, machinery, electric buses, breakbulk and bulk out of Asian ports.
A page for the cargo nobody else describes
Shipping electric buses and heavy machinery out of China is a narrow, high-value niche — and almost nobody writes about it properly. That page does, in the terms a buyer actually searches for, and it pulls exactly the enquiries the broker wants.
- A landing per cargo type: project cargo, breakbulk, bulk, tankers, buses
- Unique titles and descriptions written for real search intent
- Every page ends in the same chartering enquiry
Run as a channel, not a brochure
A measured funnel
Tag Manager, analytics and ad conversion fire on a submitted enquiry — the client sees what an enquiry costs.
A broker’s enquiry form
Cargo and vessel particulars in the broker’s own terms, delivered straight to the head office.
Quick contact
A request modal on every page, click-to-call and WhatsApp.
Crawler rules
A dynamic robots file that also answers modern AI crawlers.
Our own engine, still serving
The site runs on our in-house PHP engine: the page tree, texts and translations live in the database, and pages are assembled from components and rendered through templates.
Editors work right on the page — a logged-in editor sees toolbars on each block instead of a separate back office.
Best Break Bulk
The breakbulk brand of the same broker — 30 European locales and a full chartering questionnaire.
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